"Efficacy Episode 100 features the NYC quartet Pillow Theory- Delivering a high-powered, dynamic sound while successfully genre hopping under the modern rock umbrella (metal, punk, pop, electro.) They've blazed the stage opening for TV On The Radio, Living Colour and Ninjasonik and the band has received accolades from Rolling Stone, The Source, Village Voice, Yahoo, The Deli, and BRM. pILLOW tHEORY's songs have been licensed for ABC television, SONY PSP and Tap Tap Revenge. Lead vocalist and guitarist Kelsey, guitarist Danos Ettrick, bassist Joaquin C De Baca and drummer Dave Burnett are all jazz rejects who were tainted by and converted to NYC's underground rock scene.
pILLOW tHEORY collaborated with sonic genius Steve Albini (Nirvana, Pixies, NIN) for their sophomore album OUTPATIENCE in 2007. Working with Albini on OUTPATIENCE allowed the band to successfully explore a full raw sound. The album earned the band critical praise and a strong loyal audience. In late 2011, pILLOW tHEORY released their new EP titled MELTDOWN, produced by Slim Willy (Ferrari Snowday, Ninjasonik, LL Cool J.) For the band's next sonic chapter, front man/composer Kelsey mixed pILLOW tHEORY's organic sound with unexpected refinement. Legendary producer Ron Saint Germain (Muse, Tool, Soundgarden) came on board to mix the first single and opening track "Blisters & Buppies." With an unforgettable chorus and an infectious guitar riff, this song has quickly become a fan favorite at live shows. "