"Efficacy Episode 95 brings you the hot Singapore MC Kevin Lester (@thelioncityboy) at 28 years old he is a rap artiste, songwriter and producer. And ELLEÂ¹s Music Act of the Year 2011.
Kevin's debut album, Let's Talk About Kevin Lester , was released 15th November 2010. It was made available online for free download at his website, www.thelioncityboy.com . It features 8 original songs produced by an award-winning group of producers from Bedsty Music, Kevin Lester himself, and an up-and-coming producer The Architek.
Since its release, it has garnered high rotation and rave reviews by critics in Singapore and internationally. UK's The Guardian picked "Rockstar 2.0", the first official radio single from the album, as its top 35 songs from around the world for January 2011. Kevin's next single "Kidhood" saw remixes from veteran dance producers, Thangka Satellites & DJ Ko Flow.
Kevin was also chosen to represent Cisco's Flip facebook profile video app, which was featured on Mashable with Fresh Pair serving as the cool soundtrack for the international online campaign!
In 2012, he travelled to MIDEM with SIXX, a 9 piece hip hop band that he fronts, where he released their debut single "Supersonic" during MIDEM off Festival to rousing reviews!
Find him online: Official Site: http://www.thelioncityboy.com
His American Debut today at DROM NYC for Candice Anitra's album release party-7PM "